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Test Kitchens has all the ingredients you'll need to get customer insights in the most rapid and cost-efficient manner possible. Drawing on years of experience in designing both qualitative and quantitative studies, as well as usability testing, we know when to use online versus face-to-face research methodologies. We are experts in combining approaches to maximize your research investment.
Test Kitchens gets involved at any stage of the evolution of your products or services - at the concept level, during the development cycle, or already in the market. We partner with both Marketing and Product Development teams, often serving as a bridge. Using the appropriate methodology, we help you get the answers you need. Our reach is global, working in the U.S., Europe and Asia.
Examples of projects include:
- Concept testing
- Feature testing
- Positioning studies
- Beta studies
- Naming studies
- Packaging testing
- Pricing studies
- Usability testing
- Ethnography
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- iPanelsTM (consumer and professional panels)
- Competitive analysis
- Advertising effectiveness
- Habits and practices assessments
- Segmentation studies
- Message/copy testing
- Buying trigger studies
- Market forecasting studies
- Customer satisfaction studies
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