SERVICES
  Test Kitchens has all the ingredients you'll need to get customer insights in the most rapid and cost-efficient manner possible. Drawing on years of experience in designing both qualitative and quantitative studies, as well as usability testing, we know when to use online versus face-to-face research methodologies. We are experts in combining approaches to maximize your research investment.

Test Kitchens gets involved at any stage of the evolution of your products or services - at the concept level, during the development cycle, or already in the market. We partner with both Marketing and Product Development teams, often serving as a bridge. Using the appropriate methodology, we help you get the answers you need. Our reach is global, working in the U.S., Europe and Asia.

Examples of projects include:
  • Concept testing
  • Feature testing
  • Positioning studies
  • Beta studies
  • Naming studies
  • Packaging testing
  • Pricing studies
  • Usability testing
  • Ethnography
  • iPanelsTM (consumer and professional panels)
  • Competitive analysis
  • Advertising effectiveness
  • Habits and practices assessments
  • Segmentation studies
  • Message/copy testing
  • Buying trigger studies
  • Market forecasting studies
  • Customer satisfaction studies